Privacy & Cookies Policy
Privacy and Cookies Policy
At Simply Vision, we’re working hard to look after the personal data you share with us, as it hugely important part of what we do. We want you to be confident that your data is safe and secure with us, and understand how we use it to offer you a better purchasing experience.
The data controller is Simply Vision (referred to in this policy as “we” or “us”).
We are committed to doing the right thing when it comes to how we collect, use and protect your personal data. That’s why we’ve developed this privacy and cookies policy (“Policy”), which:
- sets out the types of personal data that we collect
- explains how and why we collect and use your personal data
- explains when and why we will share personal data at Simply Vision the and with other organisations; and
- explains the rights and choices you have when it comes to your personal data
We offer a wide range of products and services, so we want you to be clear about what this Policy covers. This Policy applies to you if you use our services (referred to in this Policy as “our Services”). Using our Services means:
- shopping with us over the phone, or online or otherwise;
- This Policy also applies if you contact us or we contact you about our Services.
- Parts of this Policy also apply if you use our store Optical services.
- Parts of this Policy also apply to our store CCTV systems where they capture footage of you
Our Websites may contain links to other websites operated by other organisations that have their own privacy policies. Please make sure you read the terms and conditions and privacy policy carefully before providing any personal data on a website as we do not accept any responsibility or liability for websites of other organisations.
Personal data we collect
This section tells you what personal data we may collect from you when you use our Services and what other personal data we may receive from other sources.
When you register for our Services, you may provide us with:
- Your personal details, including your postal and billing addresses, email addresses, phone numbers and date of birth and title
- Your account login details, such as your username and the password that you have chosen
When you shop with us online or browse our Websites, we may collect:
- Information about your online purchases (for example, what you have bought and how you paid for it)
- Information about your online browsing behaviour on our Websites and information about when you click on one of our adverts (including those shown on other organisations’ websites)
- Information about any devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers)
When you contact us or we contact you or you take part in promotions, competitions, surveys or reviews about our Services, we may collect:
- Personal data you provide about yourself anytime you contact us about our Services (for example, your name, username and contact details), including by phone, email or post or when you speak with us through social media
- Details of the emails and other digital communications we send to you that you open, including any links in them that you click on
- Your feedback and contributions to customer surveys and reviews.
When you visit our store:
- footage of you may be recorded on our CCTV systems
When you use our Opticians:
- personal data including your prescription details, medical history, payment details and contact/address information
Sharing personal data with other organisations
This section explains how and why we share personal data with other organisations. We may share personal data with other organisations in the following circumstances:
- if the law or a public authority says we must share the personal data or for the administration of justice;
- if we need to share personal data in order to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud);
- where we restructure, sell or transfer our business (or a part of it). For example in connection with a takeover or merger.
How we protect personal data
We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place.
- We apply physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data.
- We protect the security of your information while it is being transmitted by encrypting it;
- We use computer safeguards such as firewalls and data encryption to keep this data safe;
- We only authorise access to employees and trusted partners who need it to carry out their responsibilities;
- We regularly monitor our systems for possible vulnerabilities and attacks and we carry out penetrations testing to identify ways to further strengthen security;
- We will ask for proof of identity before we share your personal date with you; and
- We will reveal only the last four digits of your payment card number when confirming an order.
Whilst we take appropriate technical and organisational measures to safeguard your personal data, it is important that you keep your login details and devices protected from unauthorised access.
We will not keep your personal data longer than we need to, how long this is depend on several factors, including:
- Why we collected it in the first place;
- How old it is;
- Whether there is a legal/regulatory reason for us to keep it;
- Whether we need it to protect you or us.
Cookies and similar technologies
What is a cookie?
We use cookies and similar technologies, such as tags and pixels (“Cookies”), to personalise and improve your customer experience as you use our Websites and to provide you with relevant online advertising. This section provides more information about Cookies, including how we use them and how you can exercise your choices about our use of Cookies.
A Cookie is a small text file, often encrypted, that is placed in your web browser on your receiving terminal (your PC, telephone, tablet, or any other device) when you visit a website. During the course of your visit to that website, and on subsequent visits, it sends information from your browser which contains information about your visit(s). They do not damage your computer. They can be used only for the duration of your visit or they can be used to measure how you interact with services and content over time. Cookies help to provide important features and functionality on our Websites and Mobile Apps, and to improve your customer experience.
How do we use Cookies?
We use cookies to distinguish you from other users of the Site, to provide a seamless experience and to monitor where we need to make improvements. Some of the cookies we use are necessary for the Site to function; other cookies are in place to make the Site more user-friendly, and for analytic purposes. When you consent to Cookies on our Services, these may be used to do the following:
Improve the way our Websites work
Cookies allow us to improve the way our Websites work so that we can personalise your experience and allow you to use many of their useful features. For example, we use Cookies so we can remember your preferences and the contents of your shopping basket when you return to our Websites
Improve the performance of our Websites
Cookies can help us to understand how our Websites are being used, for example, by telling us if you get an error messages as you browse. These Cookies collect data that is mostly aggregated and anonymous.
Deliver relevant online advertising including via social media
We use Cookies to help us deliver online advertising that we believe is most relevant to you on our Websites, on other organisations’ websites and using social media. Cookies used for this purpose are often placed on our Websites by specialist organisations. Cookies used for this purpose are often placed on our Websites by organisations providing specialist services to us. These Cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our Websites and on other organisations’ websites. You may also see adverts for other organisations on our Websites.
What types of cookies do we use?
We use the following categories of cookies:
- Session cookies - These enable your web browser to remember which pages on our Site have already been visited and what actions have been taken in a session. Session cookies allow users to be recognized within a website so any page changes or item or data selection you do is remembered from page to page. The most common example of this functionality is the shopping cart feature of any e-commerce site. When you visit one page of a catalogue and select some items, the session cookie remembers your selection so your shopping cart will have the items you selected when you are ready to check out. Without session cookies, if you click CHECKOUT, the new page does not recognise your past activities on prior pages and your shopping cart will always be empty. Session cookies do not collect information from the user's computer.
- Performance cookies - 'Performance' cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don't collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how our website works, understand what interests our users and measure how effective our advertising is.
- Functional cookies - These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
- If you do not consent to the use of any of these cookies, please disable them following the instructions in this Cookie Policy so that cookies from this Site cannot be placed on your device.
Third Parties operating through our Websites
You will also note that third parties (particularly advertising companies, social networks and service providers such as retargeting or even behavioural analysis services) can also use cookies on our Site. We have no control over these cookies. These cookies can have the purpose of analysing performance or allowing customised targeting of advertising displayed on your web browser.
Your choices when it comes to Cookies
To benefit from all the functionalities of the Site, it is preferable that you accepts all cookies. However if you so wish, you can usually change your web browser’s settings to refuse new cookies, disable existing ones or simply let you know when new ones are sent to your device.
Web browser cookies
You can use your browser settings to accept or reject new Cookies and to delete existing Cookies. You can also set your browser to notify you each time new Cookies are placed on your computer or other device.
If you choose to disable some or all Cookies, you may not be able to make full use of our Websites. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.
You can also manage advertising related Cookies used on our Services by opting out.
Third party Cookies
With respect to cookies issued by third parties, only the third-party cookie issuer concerned is likely to read or change the items contained inside this cookie. Simply Vision has no control over the cookies third parties are likely to install. These third-party cookies are subject to the privacy statements of these third parties. To see their policy on personal data processing or to change the installation and storage settings of third-party cookies, the user is asked to contact these third parties:
Google Analytics
Roman Cart
How do I disable cookies?
If you want to disable cookies you need to change your website browser settings to reject cookies. How to do this will depend on the browser you use and we provide further detail below on how to disable cookies for the most popular browsers:
For Microsoft Internet Explorer:
- Choose the menu "tools" then "Internet Options"
- Click on the "privacy" tab
- Select the setting the appropriate setting
For Mozilla Firefox:
- Choose the menu "tools" then "Options"
- Click on the icon "privacy"
- Find the menu "cookie" and select the relevant options
For Safari:
- Choose Safari > Preferences, click Privacy, then do any of the following: Change which cookies and website data are accepted
- Select a "Cookies and website data" option: Always block: Safari doesn't let any websites, third parties, or advertisers store cookies and other data on your Mac
At Simply Vision, looking after the personal data you share with us is a hugely important part of this. We want you to be confident that your data is safe and secure with us.
Subject Access Rights
You have the right to see the personal data we hold about you. This is called a Subject Access Request.
If you would like a copy of the personal data we hold about you, please write to:
Data Protection Officer
Simply Vision Limited
26 Cooden Sea Road
Bexhill on sea
East Sussex TN39 4SJ
You can also email us at shop@simplyvision.co.uk.
Other data protection rights
In relation to your personal data, you also have the right to:
- have inaccurate information corrected:
Summary of the right:
- if you believe we hold inaccurate or missing information, please let us know and we will correct it.
- object to our use of it:
Summary of the right:
- general objection - We will then consider your objection to our use of your personal data.
- objection in relation to direct marketing - If you make such an objection, we will stop using your personal data for direct marketing purposes.
- restrict our use of it:
Summary of the right: There are several situations when you can restrict our use of your personal data, this includes (but is not limited to):
- you have successfully made a general objection (listed in section 2 above).
- you are challenging the accuracy of the personal data we hold.
- we have used your personal data unlawfully, but you do not want us to delete it.
- have us delete it:
Summary of the right: There are several situations when you can have us delete your personal data, this includes (but is not limited to):
- we no longer need to keep your personal data;
- you have successfully made a general objection (listed in section 2 above);
- you have withdrawn your consent to us using your personal data (and we do not have any other grounds to use it);
- we have unlawfully processed your personal data.
- have us transfer or "port" a copy of it:
Summary of the right:
- For more information on this right of data portability, click here shop@simplyvision.co.uk
- complain to the Data Protection Regulator:
- We’d like the chance to resolve any complaints you have, however you also have the right to complain to the data protection regulator (DPC) about how we have used your personal data.